Indeed, Tell Your Friends ends with The Weeknd driving away in a black car (towards the hills) and The Hills begins with a black car (although it is not the exact same car) upside down. After all, The Weeknd is deep in the music business and all of its trappings.Ī few visual clues might indicate that the order these videos were released might not be the order in which they should be viewed. The Weeknd is therefore free, alive and happy. He then killed the devil and drove away in a brand new car. He, therefore, buried alive the part of him that sang hit songs (the corpse was singing while being buried). However, in the third video, The Weeknd appears to have realized that the deal with the devil was a bad one. The devil then lit up the singer’s career and made him a big star, with legions of fans (represented by the people at the club). If we follow the chronological order in which these three videos were released, we understand that The Weeknd encountered the devil who offered him a deal he didn’t refuse (represented by the apple). The Weeknd gets in a black car and rolls away … towards the hills. However, in the context of the video, the foul relationship described by The Weeknd might be about the music industry. While the song appears to be about a foul relationship, it doesn’t take much of an in-depth analysis to understand that it is mainly about a drug, probably cocaine, which is known to numb one’s face.Īnd I know she’ll be the death of me, at least we’ll both be numbĪnd she’ll always get the best of me, the worst is yet to comeīut at least we’ll both be beautiful and stay forever young Why do they love it now? Because, by catching on fire, The Weeknd became an elite-sanctioned star and a celebrity – and that is what truly turns people on (well, the people who are subject to mass culture, anyway). It is the same song they were hating seconds ago. Notice that, in the video when people got on their feet, the song didn’t change. Immediately after, the masses follow suit and start dancing to the hit that is playing on the radio. Then, if you’re chosen by the elite, they set you on fire, meaning that they get you working with the right people and put you in the spotlight. At first, you work hard, but you get no recognition. This surreal series of events describes rather aptly how the entertainment industry works. Immediately after, everybody in the club gets up to their feet and start dancing. Interestingly enough, the video is exactly about him becoming a big music star … with the help of the devil. Can’t Feel My FaceĬan’t Feel My Face is probably the hit single that led The Weeknd to worldwide fame. Conveniently, the next video of the series describes what happens when you are initiated. And, if you are not part of the privileged bloodline, you need to take an oath and bite the proverbial apple. In short, the video is about The Weeknd reaching “the hills” or, in more accurately, the occult elite. The video bears a resemblance to the beginning of the movie Mulholland Drive, which also begins with a car accident in Los Angeles, and a wounded and confused actress walking towards civilization (the entire movie is one big, enigmatic look at the dark side of Hollywood). However, in the context of the video, it can also refer to the elite monitoring their people, especially newcomers, such as The Weeknd. This can refer to people in closed communities knowing about each others’ lives and gossiping their afternoons away. When The Weeknd enters the house, we hear him singing: The song and video both convey a sense of moral corruption in “high society” (as he’s singing to a girl that is committing adultery). In one line of the song, The Weeknd refers to rolling into a “gated residential” to meet the girl. First, the title of the song, “ The Hills”, is often a reference to upper-scale neighborhoods, the most famous one being the Hollywood Hills. At this point, one might understandably wonder what this video has to do with the song, which is about The Weeknd telling a girl from “the hills” (who is cheating on her husband with The Weeknd) that he doesn’t really care about her, among other things.Īs it is the case with most videos with a ritualistic undertone, the true story of the video is in the details. How did they arrive there so fast … and when did they have time to change? The viewers are meant to understand that there is something supernatural going on here and that perhaps these girls were sent by the shady character to cause the accident and lead The Weeknd to that room. The two girls laying on the bed are the same two girls who were in the car with The Weeknd.
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